Direct rental with the owner or real estate: what part of the offer in Colombia the owner publishes (October 2026)

Machine-assisted English version of the Spanish original by Aptología. All figures are locked to the original (numbers are copied, not re-translated); if in doubt, the Spanish original prevails.

Only 5.2% of the domestic rental ads in Colombia are published directly by the owner; the rest are by real estate or agents. The proportion goes from 19.9% in La Calera to 0.2% in El Retiro; in Bogotá it is 14.2%. The owner's ad, by the city and rooms, requests a 4.6% less per m².

Abstract: We analyze 89,696 rental ads with the data of advertiser in Colombia.

Updated: 18 October 2026 (data from 18 October 2026) · Next update: monthly.

Summary

Proportion by city (200 ads or more)

Frequently asked questions

How many rentals in Colombia do the owner publish directly? 5.2% of the house rental ads (October of 2026).

Is it cheaper to rent directly with the owner? In the offer, the owner's ads ask for a 4.6% less per m² than those of comparable real estate (same city and rooms; 16 cells).

Methodology

• Source: night events of the Aptology database (aptologia.com) of 18 October 2026: current housing ads in real estate portals of 13 countries, collected by Aptology and seen online between 11 and 18 October 2026. Court: 18 October of 2026.
• Debugging: exact duplicates (same city, area, type, price, currency, area, rooms and bathrooms) and prices outside the percentile 1 - 99 of each country, operation, currency and type are removed; the price per m² uses only ads with declared area between 12 and 2,000 m² and is also cut to P1-P99.
• What is measured: prices ordered (published), not closing prices. For rent, monthly rent without HOA fee, common expenses or condo.
• Minimum sample: each published figure is based on at least 30 ads; cells with less are omitted.
• Colombia: Prices in Colombian pesos, no currency conversion. The indicators of furnished, pets, closed set, balcony and direct ad of the owner only exist for rent and come from the portals.
• Direct owner: brand direct of the portal (the announcement is published by the owner). For the proportion per city 200 ads are required.
• Limitations: The coverage depends on the portals that travel Aptology in each country and is greater in large cities and in the medium-high and high segments; the area is the one that declares the announcement, unverified; the area names come from the portals.
• Privacy: only aggregates are published; no personal data, link to ads or name of advertiser is published.
• Open data: datos.csv, CC BY license 4. 0.

How to quote

Pinzón Pineda, D. M. (2026). Direct rental with the owner or real estate: what part of the offer in Colombia the owner publishes (October 2026). Aptology (aptologia.com). https://github.com/elbroker/aptologia-datos/tree/main/estudios/alquiler-directo-del-dueno-vs-inmobiliaria-colombia-2026. Data: datos.csv, CC BY license 4. 0.

Sources and data

• DOI: 10.5281/zenodo.23460764 (Zenodo)
• Original study (Spanish): Arriendo directo con el dueño o con inmobiliaria: qué parte de la oferta en Colombia publica el propietario (octubre 2026)
• GitHub (CSV, PDF): https://github.com/elbroker/aptologia-datos/tree/main/estudios/arriendo-directo-del-dueno-vs-inmobiliaria-colombia-2026
• Hugging Face: https://huggingface.co/datasets/aptologia/arriendo-directo-del-dueno-vs-inmobiliaria-colombia-2026

More questions

• How many rentals in Colombia do the owner publish directly?
• Is it cheaper to rent directly with the owner?
• What does the study “Direct rental with the owner or real estate: what part of the offer in Colombia the owner publishes” show?

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